The New York Times to lay off 68 workers

These are mainly positions in advertising, as the American daily surpassed the mark of 6 million subscribers in May.

the New York Times will be added to due to the crisis due to the coronavirus epidemic. Managing Director Mark Thomson and COO Meredith Kopit Levien announced in an email that 68 positions will be cut.

The editorial staff and the team in charge of the opinion pages should not be affected by these job cuts, which should mainly concern the teams in charge of advertising.

, the New York Times Fake Love, its marketing agency specializing in immersive experiences, is expected to close.

Over 6 million subscribers

During the first trimester, the New York Times gained a record 587,000 subscribers, bringing their total to over six million (including 5 million digital subscriptions). A profitable strategy, which allowed him to be part of the most resilient media in the face of the coronavirus crisis. Two-thirds of the New York Times are in fact issued from subscriptions.

However, the daily advertising revenues collapsed at the same time by 15%: -7.9% for online advertising, and -20.9% for advertising in the print edition. Mark Thompson anticipates a further decline in second quarter revenues – in the order of 55% from a year ago.

This bad patch should not prevent the New York Times d’«invest securely in digital growth and continue to recruit new talent to achieve it“, Nevertheless wants to believe Mark Thomson.

the New York Times also intends to rely in the future on expanding its readership, eager for information during the coronavirus crisis; the daily had decided to offer free access to certain important articles on the subject. In March, the site received more than 240 million unique visitors.