Private radio stations would like to recover Radio France advertising

Private radio stations would like to recover Radio France advertising

Weakened by the crisis, they are asking the public authorities to loosen the regulatory shackles.

Private radio stations are sounding the alarm. In the first half, the turnover of the media had already contracted by 20%. The summer season was good but the reconfinement caused a relapse of more than 20% in November. “Today, we estimate that the loss of advertising turnover will be at least 100 million over the year 2020», warns Régis Ravanas, the president of the Bureau de la Radio, a union which brings together the private groups Lagardère (Europe 1, RFM, Virgin Radio), M6 (RTL, RTL2, Fun Radio), NextRadioTV (RMC, BFM Business) and NRJ Group (NRJ, Nostalgie, Chérie FM, Rire et Chansons). Knowing that the market, overall, reaches about 700 million euros.

650 million royalty

The State has released a broadcast credit of 30 million euros, but it is far from covering the drop in resources. “We would like this aid to be renewed in order to help us keep.” Because, for private radio stations, the shock is violent. “We are a fixed cost industry, our charges are…