Mobile games are no longer a priority for Nintendo

The Japanese company is putting a stop to this market, where it has never really succeeded in breaking into.

In September 2016, the arrival of a game Mario on smartphone. Four years and six mobile games later, the trumpets have died down. , the Japanese company is considering putting an end to its ambitions in video games for smartphones. “We will not necessarily seek to release new applications in the future”Nintendo chairman Shuntaro Furukawa told shareholders in May. The poor performance of Nintendo’s mobile games during confinement, whose revenues have fallen according to SensorTower, would have convinced the company to stop betting big on this segment. No new mobile games are planned for the year 2020.

Shuntaro Furukawa, however, estimated in 2018 that mobile gaming could bring Nintendo at least 1 billion euros per year. Society is far from it. In its financial results, revenues from mobile phones are mixed with revenues generated by derivative products (plush, clothing, etc.). And this segment weighed only 420 million euros in the last fiscal year, which ended on March 30, 2020.

Revenues much lower than those generated by the Switch

, , , Fire Emblem Heroes,… Each of these fun applications has tested different monetization models (purchase, microtransactions, subscription,….) Without succeeding in becoming a cash machine. It must be said that, according to Bloomberg, Nintendo asked its partners not to force players too much to avoid tarnishing its precious licenses.

Nintendo entered the smartphone market at a time when its historic console business was at half mast. He needed a source of growth, while his Wii U console struggled to exceed 10 million sales worldwide. The situation of the Japanese giant is radically different today.

Its Switch console, released in March 2017, is a worldwide success with more than 55 million units sold to date. sold 13 million copies in one month. Nintendo’s activities in consoles (video game hardware and sales) brought it in more than 10 billion euros in 2019, compared to several hundred thousand euros from mobile games. Nintendo’s lack of interest in smartphones can also be explained by these figures.