Football: two OM friendly matches will be broadcast on Twitch

The video platform will broadcast French sport for the first time.

To follow Olympique de Marseille’s preparatory matches for the resumption of Ligue 1, club aficionados will have to tune in to Twitch. OM and the video platform, specialist in the broadcasting of live content, have entered into an agreement for the free broadcast of two friendly matches. The first will take place on Sunday 19 July at 6.30 p.m. and will see OM face Austrian club FC Pinzgau. The second, played on July 22 at 7 p.m., will pit OM against German SV Heimstetten.

At the biggest Ligue 1 clubs, these warm-up matches are usually broadcast on pay TV channels such as BeIn, Canal +, RMC Sports or OL TV. OM is therefore making a differentiating choice by opting for a free digital platform, known for its content related to video games, and on which fans can chat live using a chat tool. “This is the very first time that Twitch will broadcast live a match of a Ligue 1 club on its platform.“, Rejoices in a press release Corentin Dubois, in charge of partnerships at Twitch for the French market.

Links between the worlds of football and video games

Twitch seeks to diversify beyond video games, and especially in sports. The Amazon-owned platform has already broadcast four English Premier League football matches for the 2019-2020 season. She also obtained the rights to some games in the American Women’s Football League, and the NFL, the American Football League.

This partnership with OM is a logical continuation of this strategy. It is also part of the close proximity between the world of football and that of video games.

With the end of sports competitions linked to the Covid-19 pandemic, many European clubs have decided to organize tournaments on the FIFA 20 or PES 2020 football games. These matches, where professional players were behind the joystick esports or club members were broadcast on Twitch. Famous football players, or have also opened their Twitch channels. The American platform has more than 6 million users per month in France.

A sign of the rapprochement between these two worlds, Olympique de Marseille appointed Hugues Ouvrard last month as deputy general manager of the club. The latter was director of Xbox France, the video game branch of Microsoft, between 2013 and 2019.