Apple once again highlights the jobs created thanks to its AppStore

The group’s remuneration policy in its application store is increasingly criticized.

While the slingshot shows, Apple is staying true to its line. The commissions received by Apple on purchases made through its application store are disputed by developers and now not from Europe and the British.

Faced with these repeated attacks, the group highlights the character “ virtuous For the economy, wealth and jobs created. It reveals the impact – estimated – of its AppStore in Europe and France.

1.7 million jobs created in twelve years

Since its creation in 2008, its application store would therefore have made it possible to create 1.7 million jobs in Europe, including 250,000 in France. Last year, net creations increased 6%. This is one of the consequences of the confinement, with consumers who have spent more time on their smartphones to buy services online.

Moreover, the income generated by French developers who use inApp Purchase has amounted to nearly 2 billion since 2008, up 20% in 2020. This is indeed the amount paid to developers by Apple, commissions collected are not taken into account. To the cyclical reasons explaining this increase (confinements) are added structural factors, with changes in consumption patterns and billing for online purchases. As a reminder, goods purchased through this channel, for example orders on online delivery platforms, are not subject to commissions.

More generally, Apple continues to justify its commission policy by the investments it makes for its AppStore, as well as by the access offered to the brand’s 1.650 billion active terminals. The AppStore is present in 175 countries, more than forty languages, accepts 180 payment methods and more than 45 currencies, likes to remind Apple. In addition, there are programs for developers, such as the one that has been set up at Station F since May 2018. More than 200 start-ups have taken part, including applications that have become benchmarks, such as Yuka, Metronaute or Foodviser … Have become flagships in the French ecosystem.

Will Apple’s arguments withstand criticism of the group? The group has already changed its commission policy by reducing the remuneration it receives from 30% to 15% on transactions carried out by application editors with a turnover of less than 1 million euros. Similarly, that collected on subscriptions goes from 30 to 15% in the second year. But the character “ unavoidable ”Of the AppStore could, in the eyes of justice, justify that new commercial conditions are imposed on Apple. This legal and financial battle has only just begun.

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